Strategic Consulting in Lansing Michigan
A strategic consulting firm that influences opinions and motivates action.
We have delivered wins for business and organized labor, Democrats and Republicans, environmental organizations and energy companies. No firm can match our breadth of expertise.
We use data to win, with effective communication and precision targeting.
We apply data, research, and diverse understanding of social, political and economic behavior. We communicate regularly and clearly with our clients about goals, benchmarks, and opportunities. We provide solutions for our clients’ needs, and help them win with timely advice, assistance, and high quality services from reliable vendors and partners.
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Strategic Consulting
At Grassroots Midwest, we excel at charting the way forward. Working closely with our clients, we make their goals achievable, and we do it by taking their concerns seriously, carefully assessing their objectives and resources, and devising a plan that meets their needs. Our analytical approach and hands on consulting service helps clients win elections, win new customers, win policy change and win market share.
Data and Targeting
Quality targeting and analysis begins with data, and no one has better data about the residents of Michigan than Grassroots Midwest. We maintain records on more than 7 million individuals, virtually every adult in the state, and are constantly refining and augmenting that data to better serve our clients. Whether you need a comprehensive outreach strategy or a state-wide list of attorneys or electricians, we provide the data that powers modern communication, organizing and marketing techniques.
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Messaging and Communications
The experienced communicators at Grassroots Midwest provide the very best in messaging and communications services, including both paid and earned media. Using existing research, our proprietary data, and our experience communicating with citizens in all 83 counties, we craft messages that resonate with the people our clients need to reach. The best messages motivate action. Whether you need to sell to new customers, win new voters, or organize new members, our team has the skills and expertise to deliver the right messaging tools to you and your target audience.
Public Relations and Advocacy
When our clients need policy makers, the public, and the media to pay attention, they know they can rely on Grassroots Midwest to amplify their message the right way, and deliver it where it needs to be heard most. Our team has deep experience working in every media market in Michigan, and we maintain a web of bipartisan relationships with policy makers at the federal, state, county and local levels. Grassroots Midwest clients know that their message cannot be ignored.
A diverse,
experienced team.
Grassroots Midwest has always been diverse. We are a bipartisan, majority black-owned firm that features staff with diverse experience and expertise. Our executives aren’t just smart: they’re motivated to help our clients win by bringing the best from their backgrounds.
